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Showing posts with label History. Show all posts
Showing posts with label History. Show all posts

8 Best Marketing Campaigns of all time

Aug 24, 2014

Advertising in business is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. This type of work belongs to a category called effective labor.

The catchiest slogans have a way of sticking in your mind, or perhaps even challenging the way you view the product being advertised. This is certainly the ultimate goal of marketers when they develop their advertising campaigns. Not all campaigns are created equal, but the best of the best illustrate how these slogans are an integral part of brand recognition.

Why are these 8 marketing campaigns the best of all time? Because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows us to remember these campaigns years after they first began. In fact, many of us (myself included) might not have even been alive when these campaigns first aired! So here they are, in no particular order (rest assured, you can nominate your favorites in the comments) -- the best marketing and advertising campaigns of all time, and the lessons we can learn from them! 

Nike: Just Do It.

Nike: Just Do It.

Did you know that there was a time Nike's product catered almost exclusively to the marathon runner? But they saw a fitness craze emerge, and knew they needed to get past their main competitor, Reebok. And yes, there was a time in our history when Reebok sold more shoes than Nike. But to succeed, they needed a new campaign -- they needed the "Just Do It." campaign.

The campaign was a hit. In 1988, Nike sales were at a measly (hah) $800 million; by 1998, sales exceeded $9.2 billion. "Just Do It." was short and sweet, yet encapsulated everything people felt when they were exercising -- and that feeling remains the same today. Don’t want to run 5 miles? Just Do It. Don’t want walk up 4 flights of stairs? Just Do It. It's a human truth we all could relate to, that drive to push yourself further. So when you're trying to decide the best way to present your brand, ask yourself what problem are you solving for your customers. What solution does your product or service provide? By hitting on that core issue in all of your marketing messaging, you will connect with consumers on an emotional level that is hard to ignore.

NATO Phonetic Alphabet

Jul 13, 2014

The NATO phonetic alphabet, more accurately known as the International Radiotelephony Spelling Alphabet and also called the ICAO phonetic or ICAO spelling alphabet, as well as the ITU phonetic alphabet, is the most widely used spelling alphabet. Although often called "phonetic alphabets", spelling alphabets are not associated with phonetic transcription systems such as the International Phonetic Alphabet. Instead, the International Civil Aviation Organization (ICAO) alphabet assigned code words acrophonically to the letters of the English alphabet so that critical combinations of letters and numbers can be pronounced and understood by those who transmit and receive voice messages by radio or telephone regardless of language barriers or the presence of transmission static.

The 26 code words in the NATO phonetic alphabet are assigned to the 26 letters of the English alphabet in alphabetical order as follows: Alfa, Bravo, Charlie, Delta, Echo, Foxtrot, Golf, Hotel, India, Juliett, Kilo, Lima, Mike, November, Oscar, Papa, Quebec, Romeo, Sierra, Tango, Uniform, Victor, Whiskey, X-ray, Yankee, Zulu.

Code words


USMC NATO Phonetic Alphabet CommunicationsThe final choice of code words for the letters of the alphabet and for the digits was made after hundreds of thousands of comprehension tests involving 31 nationalities. The qualifying feature was the likelihood of a code word being understood in the context of others. For example, football has a higher chance of being understood than foxtrot in isolation, but foxtrot is superior in extended communication.

The pronunciation of the code words varies according to the language habits of the speaker. To eliminate wide variations in pronunciation, recordings and posters illustrating the pronunciation desired by the ICAO are available. However, there are still differences in pronunciation between the ICAO and other agencies, and the ICAO has conflicting Roman-alphabet and IPA transcriptions. Also, although all codes for the letters of the alphabet are English words, they are not in general given English pronunciations. Assuming that the transcriptions are not intended to be precise, only 11 of the 26—Bravo, Echo, Hotel, Juliet(t), Kilo, Mike, Papa, Quebec, Romeo, Whiskey, and Zulu—are given English pronunciations by all these agencies, though not always the same English pronunciations.

Letters

LetterCode wordUS Army standard
AAlfa ATIS: AlphaAL fah
BBravoBRAH voh
CCharlieCHAR lee
DDeltaDEL tah
EEchoEKK oh
FFoxtrotFOKS trot
GGolfGolf
HHotelHO tell
IIndiaIN dee ah
JJuliett ATIS: JulietJEW lee ett
KKiloKEY loh
LLimaLEE mah
MMikeMike
NNovemberNOH vem ber
OOscarOSS car
PPapaPAH pah
QQuebeckeh BECK
RRomeoROW me oh
SSierrasee AIR ah
TTangoTANG go
UUniformYOU nee form
VVictorVIK ter
WWhiskeyWISS key
XX-ray or XrayEKS ray
YYankeeYANG kee
ZZuluZOO loo
-
(hyphen)
DashDASH

Digits

DigitCode wordPronunciation
0ZeroZEE-RO
1OneWUN
2TwoTOO
3ThreeTREE
4FourFOW-ER
5FiveFIFE
6SixSIX
7SevenSEV-EN
8EightAIT
9NinerNIN-ER
100HundredHUN-dred
1000ThousandTOU-SAND
.
(decimal point)
DecimalDAY-SEE-MAL
.
(full stop)
StopSTOP


Adam Smith

Sep 24, 2012

Adam Smith (5 June 1723 – 17 July 1790) was a Scottish social philosopher and a pioneer of political economy. One of the key figures of the Scottish Enlightenment, Smith is the author of The Principles Which Lead and Direct Philosophical Enquiries, Illustrated by the History of Astronomy, prior to 1758, The Theory of Moral Sentiments, 1759, and An Inquiry into the Nature and Causes of the Wealth of Nations, 1776. The latter, usually abbreviated as The Wealth of Nations, is considered his magnum opus and the first modern work of economics. Smith is cited as the father of modern economics and capitalism and is still among the most influential thinkers in the field of economics today. In 2009, Smith was named among the 'Greatest Scots' of all time, in a vote run by Scottish television channel STV.

Smith studied social philosophy at the University of Glasgow and at Balliol College in the University of Oxford, where he was one of the first students to benefit from scholarships set up by his fellow Glaswegian John Snell. After graduating, he delivered a successful series of public lectures at Edinburgh, leading him to collaborate with David Hume during the Scottish Enlightenment. Smith obtained a professorship at Glasgow teaching moral philosophy, and during this time he wrote and published The Theory of Moral Sentiments. In his later life, he took a tutoring position that allowed him to travel throughout Europe, where he met other intellectual leaders of his day. Smith then returned home and spent the next ten years writing The Wealth of Nations, publishing it in 1776. He died in 1790 at the age of 67.


Legacy in Economics and Moral Philosophy


The Wealth of Nations was a precursor to the modern academic discipline of economics. In this and other works, Smith expounded how rational self-interest and competition can lead to economic prosperity. Smith was controversial in his own day and his general approach and writing style were often satirized by Tory writers in the moralizing tradition of Hogarth and Swift, as a discussion at the University of Winchester suggests. In 2005, The Wealth of Nations was named among the 100 Best Scottish Books of all time. Former British Prime Minister Margaret Thatcher, it is said, used to carry a copy of the book in her handbag.

In light of the arguments put forward by Smith and other economic theorists in Britain, academic belief in mercantalism began to decline in England in the late 18th century. During the Industrial Revolution, Britain embraced free trade and Smith's laissez-faire economics, and via the British Empire, used its power to spread a broadly liberal economic model around the world, characterized by open markets, and relatively barrier free domestic and international trade.

George Stigler attributes to Smith "the most important substantive proposition in all of economics." It is that, under competition, owners of resources (for example labor, land, and capital) will use them most profitably, resulting in an equal rate of return in equilibrium for all uses, adjusted for apparent differences arising from such factors as training, trust, hardship, and unemployment.

Paul Samuelson finds in Smith's pluralist use of supply and demand as applied to wages, rents, profit a valid and valuable anticipation of the general equilibrium modeling of Walras a century later. Smith's allowance for wage increases in the short and intermediate term from capital accumulation and invention added a realism missed later by Malthus, Ricardo, and Marx in their propounding a rigid subsistence-wage theory of labour supply.

On the other hand, Joseph Schumpeter dismissed Smith's contributions as unoriginal, saying "His very limitation made for success. Had he been more brilliant, he would not have been taken so seriously. Had he dug more deeply, had he unearthed more recondite truth, had he used more difficult and ingenious methods, he would not have been understood. But he had no such ambitions; in fact he disliked whatever went beyond plain common sense. He never moved above the heads of even the dullest readers. He led them on gently, encouraging them by trivialities and homely observations, making them feel comfortable all along."

Classical economists presented competing theories of those of Smith, termed the "labour theory of value". Later Marxian economics descending from classical economics also use Smith's labour theories, in part. The first volume of Karl Marx's major work, Capital, was published in German in 1867. In it, Marx focused on the labour theory of value and what he considered to be the exploitation of labour by capital. The labour theory of value held that the value of a thing was determined by the labor that went into its production. This contrasts with the modern understanding of mainstream economics, that the value of a thing is determined by what one is willing to give up to obtain the thing.

The body of theory later termed "neoclassical economics" or "marginalism" formed from about 1870 to 1910. The term "economics" was popularized by such neoclassical economists as Alfred Marshall as a concise synonym for "economic science" and a substitute for the earlier, broader term "political economy" used by Smith. This corresponded to the influence on the subject of mathematical methods used in the natural sciences. Neoclassical economics systematized supply and demand as joint determinants of price and quantity in market equilibrium, affecting both the allocation of output and the distribution of income. It dispensed with the labour theory of value of which Smith was most famously identified with in classical economics, in favour of a marginal utility theory of value on the demand side and a more general theory of costs on the supply side.

"Men may live together in society with some tolerable degree of security, though there is no civil magistrate to protect them from the injustice of those passions. But avarice and ambition in the rich, in the poor the hatred of labour and the love of present ease and enjoyment, are the passions which prompt to invade property, passions much more steady in their operation, and much more universal in their influence. Wherever there is great property there is great inequality. For one very rich man there must be at least five hundred poor, and the affluence of the few supposes the indigence of the many. The affluence of the rich excites the indignation of the poor, who are often both driven by want, and prompted by envy, to invade his possessions. It is only under the shelter of the civil magistrate that the owner of that valuable property, which is acquired by the labour of many years, or perhaps of many successive generations, can sleep a single night in security. He is at all times surrounded by unknown enemies, whom, though he never provoked, he can never appease, and from whose injustice he can be protected only by the powerful arm of the civil magistrate continually held up to chastise it. The acquisition of valuable and extensive property, therefore, necessarily requires the establishment of civil government. Where there is no property, or at least none that exceeds the value of two or three days' labour, civil government is not so necessary. Civil government supposes a certain subordination. But as the necessity of civil government gradually grows up with the acquisition of valuable property, so the principal causes which naturally introduce subordination gradually grow up with the growth of that valuable property. (...) Men of inferior wealth combine to defend those of superior wealth in the possession of their property, in order that men of superior wealth may combine to defend them in the possession of theirs. All the inferior shepherds and herdsmen feel that the security of their own herds and flocks depends upon the security of those of the great shepherd or herdsman; that the maintenance of their lesser authority depends upon that of his greater authority, and that upon their subordination to him depends his power of keeping their inferiors in subordination to them. They constitute a sort of little nobility, who feel themselves interested to defend the property and to support the authority of their own little sovereign in order that he may be able to defend their property and to support their authority. Civil government, so far as it is instituted for the security of property, is in reality instituted for the defence of the rich against the poor, or of those who have some property against those who have none at all." (Source: The Wealth of Nations, Book 5, Chapter 1, Part 2)

Einstein VS Tesla: Bright People

Sep 10, 2012


Albert Einstein - The Bomb
  •  Helped create Nuclear Weapon
  •  Helped killed Thousands
  •  Most talked about in books
  •  Worked for American Government
  •  Allowed his ideas to be used as weapon
  •  Has Statue in Washington DC, US Capital
Nikola Tesla - The Light
  •  The man who LIT the world
  •  The man who invented the Twentieth Century
  •   Forgotten and Died Poor
  •  Worked for the good of the World
  •  Threw away his best discoveries so no one can use it to KILL people
  •  Statue in the world's first Hydro-power plant in Niagara Falls 



Many people have heard of Albert Einstein and his Theory of Relativity (E=MC2). Most would consider him a genius although it is known that he was a Grade School dropout. Around the same time lived a man named Nikola Tesla. He came to America in the early 1900's as a scientist and inventor. He was responsible for many great discoveries, but it is not mentioned in history very much. He was responsible for Radio, Television, Fluorescent and Neon lighting, Helicopters, Lasers, Particle Beams and Alternating Current. If you haven't heard of him you should at least wonder why. William Lyne is himself an inventor and scientist. Mr. Lyne claims that when Tesla came to America, he had under his arm blueprints for possibly the world's first FLYING SAUCER and it flew without the need for external energy. He intended to present it to the Geneva Convention as a proposed solution for world peace and energy liberation. He had theories of Magnetism and Anti-gravity as well as other forms of "Free Energy". The story goes that Einstein was working as a clerk at the Swiss Patent office at the time that Tesla was applying for his patents. Alternating Current was in the position of putting DC out of business, which meant that Edison and Westinghouse would suffer. J.P. Morgan, a Skull and Bones Banking Frontman, was financing Westinghouse and attempted to make arrangements to secure Tesla's patents through con deals and contracts.



That's why you have a patenting industry and system. They steal ideas. That's how Einstein got to be who he was. He first worked in the patenting office in Switzerland. He served his high Masonic brothers very well, and they said, “We'll ma
ke you a famous scientist, my son.” That's how it really works in the real world; and this character Teller was no different.

He was given other scientists’ ideas who were not "in the know," as they say, because we're all profane at the bottom. We're all in “profanity.” We're “in the dark.” We believe the world as the media presents it to us, and keeps reinforcing it to us. These guys are "enlightened," because they're let "in on the know;" the psychopathic are the worthwhile bringing up there. They have all wonderful ideas to kill us off, and they come up with fantastic ideas for creating new types of weaponry, through high technology and science. We must remember too, there is so much credit given to these scientists. On the one hand, they always present almost an idealistic humanitarian character on the one side, when they write their obituaries for the public to consume, but there's always another side to these particular high characters.

If you look into all the Nobel Prize winners, you will see another side to them all, like Banting. Banting dissected dog after dog after dog, and transplanted livers into God knows what else with them, all kinds of weird stuff. It's just interesting watching them kick the bucket (which means to die), and measuring them, and how they died, and what's speed they die at with this method and that method, and all the rest of it. Really, there was another fellow who came up with the insulin idea, but Banting was a member of the Canadian military establishment, high scientist in viral and bacterial warfare, and so he got the right to be the famous man. That's how things really work. But whatever you read, there's always more to it.

Education For Death - Disney WWII Propaganda Cartoon

Jul 20, 2012


So they brain wash little kids with cartoons and funny feel good stories to get them to buy into this "Nazi Cult", but when we do it to kids for the "Christian Cult" or the "American Freedom pushers Cult" it is not brain washing?

I'm not pro Nazi and I'm not anti America, but I am pro Fair. Don't point a finger when you have three pointing back. Don't look in disgust when the world looks at you in disgust

In God We Trust, And Star Wars

Jul 2, 2012


Somewhere in a parallel universe where the worlds of Star Wars and the American Revolution converge, it would look something like this. Forces of Jedi verse Sith battle for freedom under the watchful eye of the partial Death Star.

They say the pen is mightier than the sword, but ultimately the Lightsaber is mightier than the pen, the sword or the pen-sword.

History of Religion 5000 Years in 90 Seconds

Jun 26, 2012

How has the geography of religion evolved over the centuries, and where has it sparked wars? Illustrating a brief history of the world's most well-known religions: Christianity, Islam, Hinduism, Buddhism, and Judaism. Selected periods of inter-religious bloodshed are also highlighted. Want to see 5,000 years of religion in 90 seconds? Ready, Set, Go!




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