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This is pretty eye-opening; 'The Illusion of Choice.'

Aug 20, 2012

A chart we found shows that most products we buy are controlled by just a few companies. It's called "The Illusion of Choice."

Ever wonder why you can't get a Coke at Taco Bell? It's because Yum! Brands was created as a spin-off of Pepsi--and has a lifetime contract with the soda-maker.

Unilever produces everything from Dove soap to Klondike bars. Nestle has a big stake in L'Oreal, which features everything from cosmetics to Diesel designer jeans.

Despite a wide array of brands to choose from, it all comes back to the big guys.

Click this image to see full size:

I’m familiar with this stuff now, but I imagine if it’s the first time you’ve read something like this, you may be shocked. Virtually every branded good you come in to contact with in the supermarkets is owned by only around 8 companies.

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